If you think there’s no one with money to spare once the bills are paid, think again. In light of the troubled economy, boomers are a key demographic for brands to focus on. Statistics are showing they earn more, spend more, have more disposable income and greater job security than the younger consumers. This means advertisers are reconfiguring campaigns to reach this desirable market.
From Sketchers beginning to advertise in AARP The Magazine to Pfizer starting their Boomer Coalition bringing together Pfizer brands fighting against CVD, businesses are tapping into the boomer movement.
Technology companies are jumping on board as well. Research shows that the latest technology and social networking trends are enjoyed by all demographics, with seniors being heavy technology spenders.
Read more about this topic as featured in Forbes here.
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Home Instead Kitsap Peninsula 